LISTING YOUR HOME WITH LEA PLOTKIN AND RUBIN WITES; YOU CAN SLEEP AT NIGHT BECAUSE WE CARE.

Lea Plotkin & Rubin Wites

2780 University drive

 Coral Springs Florida 33065

 Search the MLS

Maps of Fort Lauderdale and surrounding areas

• Map of greater Fort Lauderdale

• Downtown Fort Lauderdale map

• map of palm Beach

• Map of south palm beach -                    Boca raton/ delray/ Boynton/lake worth.

• north Broward map

• South Broward map

Listing your home in Parkland Florida or Coral Springs Florida, or Boca Raton Fl or Fort Lauderdale Fl with 

Lea Plotkin & Rubin Wites

Things  you can expect:

*A website created for your  home posted on all of the search engines including Yahoo and Google with the virtual tour in place.

*E-mail broadcasting of your home to all of the Realtors in the fort Lauderdale and Boca Board of Realtors

OUR INTERNET MARKETING ADVANTAGE GIVES YOU MAXIMUM EXPOSURE ON THE WEB . once your home has been  Input into the MLS: the MLS has the ability to be viewed by agents as well as buyers throughout the country and the world  [details] WE  market your home using a system of web sites and links that use push marketing  and our brand or  technology  with the world wide web.

When Buying or selling real estate whether it is an investment home or a vacation home or the home you have lived in all of your life, it important that you have a good rapport with your realtor.  You need to feel full confidence in them  and their abilities to negotiate and that the transaction will be handled in  a professional  manner.

Lea Plotkin & Rubin Wites and our team are all full time professional realtors who have had the years and experience to launch  the marketing of your home and get your home sold  in a timely manner. We adhere to the principle found  in the carpenter storey below

Why Use a REALTOR® When Selling
A real estate agent can help you understand everything you need to know about the selling process.

By Ron Schmeadick

The selling process generally begins with a determination of a reasonable asking price. Your real estate agent or REALTOR® can give you up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

Marketing
The next step is a marketing plan. Often, your agent can recommend repairs or cosmetic work that will significantly enhance the salability of the property. Marketing includes the exposure of your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your agent acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc. The REALTOR® Code of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit their clients.

Advertising is part of marketing. The choice of media and frequency of advertising depends a lot on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. Your real estate agent will know when, where and how to advertise your property. There is a misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts.

Security
When a property is marketed with an agent's help, you do not have to allow strangers into your home. Agents will generally pre-screen and accompany qualified prospects through your property.

Negotiating
The negotiation process deals with much the same issues for both buyers and sellers, as noted above under the buying process. Your agent can help you objectively evaluate every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections and financing -- a lot of possible pitfalls. Your agent can help you write a legally binding, win-win agreement that will be more likely to make it through the process.

Monitoring, renegotiating and closing
Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. Your agent is the best person to objectively help you resolve these issues and move the transaction to closing (or settlement).

Why use a REALTOR®?
All real estate licensees are not the same. Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR "®" logo on the business card or other marketing and sales literature. REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reports that 84% of home buyers would use the same REALTOR® again.

You be the judge
Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®!

Ron Schmeadick, CRB, is Co-Owner and Associate Broker at Realty Executives, Eugene, Oregon

VIRTUAL TOURS

click the image to enlarge

D

The following publications feature Prudential Fine Homes Program listings:

• Dream Homes International
• The Robb Report
• Fine Homes
• DuPont Registry
• Wall Street Journal

Getting ready for a closing on your home whether you are the buyer or a seller is a very trying time. Your Realtor will make this as easy as possible for you. There are a lot of people involved in making sure your home gets sold here is the flow chart [details]

Some items to consider when purchasing or selling a home in Greater Fort Lauderdale, Florida 

Closing Checklist

frequently asked questions

call us at 954-802-8451

Setting Your List Price

 Setting the list price for your home involves evaluating various market conditions and financial factors. Learn the methods professional REALTORS® use to help determine a home's list price.

Myths and Facts about Appraisals
Consumers tend to have some misconceptions about the appraisal process.

By Marcie Geffner

If you've ever watched "Antiques Roadshow" on PBS, you're already familiar with the concept of an appraisal. The idea is similar in the realm of real estate valuations. Each property is unique, and the appraiser relies on his or her general expertise and specific research to arrive at an opinion of value. Appraisals are an infrequent experience for most consumers, who consequently tend to have some misconceptions about the process and the results.

Here are some myths and facts:

Myth: The primary purpose of an appraisal is to make sure the buyer doesn't pay too much for the house.

Fact: An appraisal provides valuable information for the buyer and the seller, but the appraiser's primary mission is to protect the lender. Lenders don't enjoy owning overpriced property any more than they relish lending money to irresponsible borrowers. That's why the appraisal takes place before the lender grants final approval of the buyer's loan.

Myth: Appraisers use a specific formula (e.g., price per square foot) to figure out exactly how much each home is worth.

Fact: Appraisers weigh the location of the home, its proximity to desirable schools and other public facilities, the size of the lot, the size and condition of the home itself and recent sales prices of comparable properties, among other factors.

Myth: Good housekeeping can improve a home's valuation.

Fact: Appraisers aren't interested in dirty dishes or dusty dressers, but they do notice such signs of neglect as cracked walls, chipped paint, broken windows, torn carpets, damaging flooring and inoperable appliances.

Myth: Anyone who has a clipboard and business cards can be an appraiser.

Fact: Federal law requires states to establish minimum standards and licensing practices for real estate appraisers. In California, for example, trainees must take several courses, pass an examination and complete 2,000 hours of supervised experience.

Myth: Appraisers have no obligation to reveal home defects to buyers.

Fact: If the buyer is applying for a mortgage that will be insured by the Federal Housing Administration (FHA), the appraiser must survey the physical condition of the home and disclose potential problems to the buyer. No such obligation exists for non-FHA mortgages.

Myth: An appraisal is identical to a home inspection.

Fact: The new FHA disclosure requirement notwithstanding, an appraisal isn't a substitute for a professional home inspection. The appraiser formulates an opinion of the property's value for the lender, while the inspector educates the buyer about the condition of the home and its major components.

Myth: If the appraiser's opinion of value is lower than the purchase price, the buyer won't be able to purchase the home.

Fact: A transaction can sometimes survive a "low" appraisal if the seller reduces the purchase price, the buyer makes a hefty down payment or a separate escrow account is set up to fund repairs that will increase the value of the home. On rare occasions, an appraiser will reconsider his or her opinion if new evidence supports a higher valuation.

Copyright © 2000 Marcie Geffner. All rights reserved.